Kotobuki Spirits at a Glance

Strengths of the business

The five strengths of the brand demonstrate its high brand value.

• Brand producing
  capabilities

  The planning department takes the lead in examining the concept and story that will form the basis of the brand, and also conducts product prototyping.

  
• Product appeal

  We operate a food safety management system to ensure food safety and security, and face our products on a daily basis with the motto of "tastier than yesterday.

  
• Good shop location

  Instead of an advertising-centered marketing strategy that tends to generate transient revenue, the company aims to expand its fan
  base through word-of-mouth by opening stores in prime locations such as train stations and airports, where there is a high volume of
  traffic.

  
• Selling ability

  We practice “super tasting sales,” in which we introduce our brand, our commitment to the ingredients, and our unique manufacturing process, while inviting customers to taste our products.