The Group's basic management philosophy is to "To create happiness,provide happiness" and with this as the guideline for all of its activities, the Group conducts business as a corporate group that contributes to the local community. In addition, to realize our management philosophy, we aim to become a highly profitable company that "creates high value" by creating a vibrant and attractive corporate group with the basic policy of "creating enthusiastic fans".
The business environment surrounding our group is expected to become increasingly severe over the long term, with a declining population, diversifying consumer needs, and growing health consciousness becoming more apparent. Under these circumstances, the Group, as a "comprehensive producer of confectioneries," will focus on the creation and cultivation of "premium gift sweets" that are thoroughly focused on quality and further pursue deliciousness.
In addition, Based on our management philosophy, our group promotes human capital management by thoroughly practicing “ultra field-oriented management with all-employee participation,” in which each employee participates in management with a sense of ownership.
Please look forward to the challenges ahead for our group.
President and Representative Director
Seigo Kawagoe